Universal Containers (UC) is using Salesforce Sales & Service Cloud for B2C sales and customer service but they are experiencing a lot of duplicate…

To manage and prevent duplicate data, Salesforce provides native Duplicate Management features. This allows administrators to define matching rules to identify duplicates and duplicate rules to block or alert users upon creation. Historically, Data.com Clean was a Salesforce product specifically designed to clean, de-duplicate, and enrich customer data by comparing it against external sources like Dun & Bradstreet. Although retired, it represents a valid approach for data quality improvement and is often tested as a concept.

B. An Enterprise Service Bus (ESB) is an integration architecture pattern, not a primary data quality or de-duplication tool within Salesforce itself.

D. A data warehouse is a system for reporting and analysis, not for preventing the creation of duplicate records in a transactional system like Salesforce.

1. Salesforce Help, Manage Duplicate Records with Duplicate Management. This document details how to use matching rules and duplicate rules to control duplicate creation. Section: "Duplicate Management Concepts".

2. Salesforce Help, Data.com Clean. While the product is retired, official documentation describes its function: "Clean your account, contact, and lead records... by filling in gaps and correcting outdated information." This confirms its role as a data quality tool.

3. Salesforce Architects, Data Governance and Management. This guide discusses strategies for maintaining data quality, including the use of duplicate prevention tools and data enrichment services.