A sales representative wants to highlight a customer's return on their investment. Which type of analysis should the sales rep use to show this?

A cost benefit analysis is a type of analysis that compares the costs and benefits of a project or

decision, and calculates the net value or return on investment. A cost benefit analysis can help a

sales rep highlight a customer’s return on their investment by showing how the benefits of the

product or service outweigh the costs, and by quantifying the value in monetary terms. A cost benefit

analysis should include all relevant costs and benefits, such as initial costs, recurring

costs,opportunity costs, direct benefits, indirect benefits, and intangible benefits. A cost benefit

analysis should also consider the time value of money, the discount rate, and the payback

period. Reference:

Sales Rep Training: Create Effective Selling Habits, unit “Use Cost Benefit Analysis to Sell with Value”.

Cert Prep: Salesforce Certified Sales Representative, unit “Close Deals with Value”.

How to calculate your Return on Customer Investment.