How can a sales rep use whiteboarding while exploring a customer's business challenges?

A sales rep can use whiteboarding while exploring a customer’s business challenges to organize ideas

by level of importance. Whiteboarding is a technique that involves using a whiteboard or a similar

tool to visually capture and structure information during a sales conversation. Whiteboarding can

help the sales rep to understand thecustomer’s situation, needs, and goals, and to prioritize the most

critical issues or opportunities. Whiteboarding can also help the sales rep to engage the customer in

a collaborative dialogue, and to demonstrate their expertise and credibility. Reference: [Sales Rep

Training: Explore Customer Needs], [Cert Prep: Salesforce Certified Sales Representative: Explore

Customer Needs]