What are the components of an Marketing Cloud Personalization web campaign?

A Marketing Cloud Personalization web campaign is fundamentally constructed from three core components. The Experience defines the specific variation of content and logic a user sees. The Template provides the HTML, CSS, and JavaScript structure that renders the experience on the page. The Content Zone is the specific CSS selector on the webpage where the campaign's content, as defined by the experience and template, is injected. Together, these three elements determine what is shown, how it looks, and where it appears.

A. Email capture, homepage, and product requisite: These describe potential campaign goals, locations, or types, not the universal structural components of every web campaign.

B. Affinity, infobar, and attribution window: These are a user attribute, a template type, and a setting, respectively. They are not the three core components that define a campaign's structure.

C. Configured recipe, visitor profile, and content window: A recipe is optional, a visitor profile is the target audience, and "content window" is not a standard Personalization term for a campaign component.

1. Salesforce Help, Marketing Cloud Personalization, Web Campaigns. The overview section explicitly states, "A web campaign has three main parts: experiences, templates, and content zones."

2. Salesforce Help, Marketing Cloud Personalization, Create a Web Campaign. Step 4 of the campaign creation process involves selecting the content zone, and subsequent steps involve configuring the experience(s) and the template for each experience.