Which global template do you select and customize to provide product recommendations on the homepage?

To provide product recommendations, the most appropriate global template is "Einstein Product Recommendations." This template is specifically designed and pre-configured to render a grid or carousel of products. It works in conjunction with an Einstein Recipe to dynamically populate the recommendations based on the selected algorithm (e.g., Co-Buy, Co-Browse, Recently Viewed). Customizing this template allows for styling changes to match the website's branding while retaining the core functionality of displaying product data.

A. InfoBar with CTA: This template is for displaying a simple message or promotion in a banner, not for rendering a list or grid of multiple products.

C. Einstein Content Recommendations: This template is functionally similar but is designed for recommending non-product content like articles, blog posts, or videos.

D. Banner with CTA: This is a general-purpose template for a single promotional image or message and lacks the structure to display multiple product recommendations.

1. Salesforce Help, Marketing Cloud Personalization, Global Templates. This page lists and describes the available global templates, specifying that "Einstein Product Recommendations" is used to "show product recommendations to your visitors."

2. Salesforce Help, Marketing Cloud Personalization, Add Einstein Recommendations to Your Website. This guide details using the "Einstein Product Recommendations" template as the primary method for deploying product recommendations on a web channel.