Which data feed integrates purchase data into a profile in interaction studio?

To integrate historical or offline purchase data into a user's profile in Marketing Cloud Personalization, the "Transaction feed" is used. This specific type of ETL data feed is designed to process files containing order and line-item details, linking them to the corresponding user profiles within the platform. This allows for purchase history to be used in segmentation, recommendations, and campaign targeting.

A. Interaction feed: This is not a standard feed type; real-time interactions are captured via the Web SDK or Event API.

B. Conversion feed: While a purchase is a conversion, the official name for the data feed that handles this specific data is the Transaction feed.

D. Catalog feed: The Catalog feed is used exclusively for importing product or content metadata, not user-specific transaction data.

1. Salesforce Help. (n.d.). ETL Data Feeds. Salesforce, Inc. Retrieved from https://help.salesforce.com/s/articleView?id=sf.mcpersetldatafeeds.htm&type=5. (This document lists and describes the "Transaction Data Feed" for importing historical purchase data.)