Cloud Kicks(CK) is incorporating Relationship Design principle into its business model and customer offerings wherever possible. Choose 3 answers

Relationship Design is a creative practice that drives social and business value by building strong

relationships. It is based on four mindsets: compassion, intention, courage, and reciprocity. Cloud

Kicks can incorporate Relationship Design principles into its business model and customer offerings

by adopting these mindsets and applying them to its products, services, and interactions. Some

examples of how Cloud Kicks can do this are:

Prioritizing innovation over copying the competition. This shows that Cloud Kicks is courageous and

intentional in creating unique and valuable solutions that meet the needs and expectations of its

customers and communities. Cloud Kicks can use design thinking methods, such as empathy

mapping, ideation, and prototyping, to generate and test new ideas that solve real problems and

create positive impact 1.

Reframing products in terms of user value over features and functions. This shows that Cloud Kicks is

compassionate and reciprocal in understanding and communicating the benefits and outcomes that

its products and services can deliver to its customers and stakeholders. Cloud Kicks can use value

proposition design tools, such as the value proposition canvas, to identify and articulate the jobs,

pains, and gains of its customers, and how its products and services can address them 2.

Uncovering customer needs over broadcasting product benefits. This shows that Cloud Kicks is

intentional and reciprocal in listening and learning from its customers and co-creating solutions with

them. Cloud Kicks can use user research methods, such as interviews, surveys, and observations, to

discover and validate the needs, p

, and behaviors of its customers, and to involve them in

the design process 3.

Reference: [Design Thinking] (https://www.salesforce.com/design/relationship-design/), [Value

Proposition Design] (https://www.salesforce.com/blog/how-relationship-design-works/), [User

Research] (https://trailhead.salesforce.com/content/learn/trails/get-to-know-relationship-design)