A company has an email marketing tool that is used for both SMS and email. The tool generates the following campaign URLs: SMS link…

 Business Requirement: Distinguish between SMS and email campaigns using the "cid" query string

parameter.

 Configuration Steps:

Identify SMS Links: Using the query string parameter "cid" ending with "-txt".

Processing Order: Ensuring the SMS channel is processed before the email channel.

 Explanation:

Query String Parameter "cid" Ends with "-txt": This setting ensures that any link containing "cid"

ending with "-txt" is identified as an SMS link.

Processing Order: Placing the SMS channel rule above the email channel ensures that SMS links are

correctly categorized before the system checks for email links.

 Verification: According to Adobe's Marketing Channel Processing Rules documentation, properly

configuring query string parameters and processing order is crucial for accurate channel attribution

(Adobe Analytics Marketing Channel Processing Rules Guide).