While auditing an Adobe Analytics implementation, an Architect discovers that reports built using the Marketing Channel dimension show a large…

 Overview of the Issue: The "None" value in Marketing Channel reports indicates visits that are not

attributed to any of the defined marketing channels.

 Potential Diagnostic Steps:

Break down "None" Marketing Channel by Tracking Code: This can provide insights but does not

directly address the underlying configuration issues.

Review Marketing Channel Processing Rules: Ensures that the rules are correctly defined and

applied. Incorrect or missing rules can result in visits being categorized as "None".

Review Marketing Channel Data Feeds: Useful for data validation but not for configuration

troubleshooting.

Check that Internal URL Filters are configured correctly: Ensures that internal traffic is filtered out and

does not interfere with marketing channel attribution.

Review Marketing Channel Data Connector settings: Relevant for integrations but not for basic

processing rule configurations.

 Explanation:

Review Marketing Channel Processing Rules: Essential to verify that all necessary rules are correctly

set up to attribute visits to the correct channels.

Check that Internal URL Filters are configured correctly: Ensures that visits from internal sources do

not affect marketing channel data, preventing incorrect attribution to "None".

 Verification: According to Adobe Analytics Implementation documentation, reviewing processing

rules and internal URL filters is crucial for accurate channel attribution (Adobe Analytics

Implementation Guide).