AD0-E207 practice question 6 of 10

Which item must be embedded in your pages to asynchronously deploy Adobe Analytics with Launch?

Full set: 50 questions
Answer options
A: Reports & Analytics page code
B: Header code Correct answer
C: Header and Footer code
D: Reference to AppMeasurement.js
Correct Answer:
B. Header code
Explanation

To deploy Adobe Analytics (or any other solution) using Adobe Launch, you must embed the Launch "header code" into your web pages. This is a single <script> tag that is placed within the section of every page on your site. This script asynchronously loads the main Launch library file, which contains all the configured rules, data elements, and extensions needed for tracking. This single embed code is the only piece of code from Launch that needs to be manually added to the site's template.

Why Incorrect

A. "Reports & Analytics page code" refers to legacy, manual scode.js implementations, which are not used when deploying via a tag manager like Launch.
C. Launch uses a single header code for asynchronous deployment. A footer code was required for its predecessor, DTM, but is not for Launch.
D. You do not directly reference AppMeasurement.js on the page. The Launch library, loaded by the header code, manages the loading of the Analytics extension and its components.

References

1. Adobe Experience Cloud Documentation. (2023). Install the Web SDK tag extension. Adobe Experience League. Retrieved from https://experienceleague.adobe.com/docs/platform-learn/implement-web-sdk/tags-extension/install-web-sdk.html. (Step 3, "Install the tags embed code," shows the single script tag to be placed in the .)

2. Adobe Experience Cloud Documentation. (2023). Environments. Adobe Experience Platform Launch Documentation. Retrieved from https://experienceleague.adobe.com/docs/experience-platform/tags/publish/environments/environments.html. (This page shows the embed code and instructs users to "copy the embed code and paste it into the section of your website's document.")

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