AD0-E207 practice question 3 of 10

An Architect needs to create a segment of users that started a visit from a campaign and completed an order. A specific product demo page and coupon page can be viewed in any order between the landing page and the order confirmation page. What should the Architect use to meet the requirements?

Full set: 50 questions
Answer options
A: Non-sequential containers Correct answer
B: Logical group containers
C: Only before sequence segments
D: Only after sequence segments
Correct Answer:
A. Non-sequential containers
Explanation

The requirement is to segment users who follow a general sequence (campaign start -> pages -> order) but where two specific pages can be viewed in any order. This mixed-sequence requirement is best met using a segment that combines sequential and non-sequential logic. A non-sequential container or logical group using an 'AND' operator allows the architect to specify that both the product demo page and the coupon page must be viewed within the visit, without enforcing a specific order between them.

Why Incorrect

B. A "Logical group" is the UI element used to create non-sequential logic, but "Non-sequential containers" better describes the overall technique of including unordered hits within a segment.
C. "Only before sequence segments" would not capture the full user journey from campaign landing to order completion.
D. "Only after sequence segments" is also incomplete and would not correctly define the start of the required journey.

References

1. Adobe Experience League. (2023). Build sequential segments. Adobe Analytics Documentation. Retrieved from https://experienceleague.adobe.com/docs/analytics/components/segmentation/segment-builder/sequential-segmentation.html?lang=en. (This document explains how to build segments with THEN operators and how to nest containers to create non-sequential logic within a sequence, such as "Visitors who saw page A and then at some point saw page B AND page C").

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