Which option must first be approved in order to create dynamic content?

In Adobe Marketo Engage, dynamic content is personalized based on predefined audience groups. These groups are created using a Segmentation. A Segmentation must first be created with its specific rules (segments) and then approved. The approval process runs the segmentation rules against the entire lead database, assigning each person to the appropriate segment. Only after a segmentation is approved and populated can its segments be used to define the variations in dynamic content for assets like emails and landing pages. Therefore, an approved segmentation is a mandatory prerequisite.

A. Landing page: A landing page is an asset where dynamic content is used. The logic for the dynamic content (the segmentation) must be created and approved before it can be applied to the page.
B. Email: An email is a container for dynamic content, not a prerequisite. You must first have an approved segmentation to select from when making an email's content dynamic.

1. Adobe Experience League, Marketo Engage Documentation, "Approve a Segmentation." This document states, "Before you can use your segmentation, you must approve it... After you approve a segmentation, you can use it in your smart lists and smart campaigns to filter by segment." This confirms approval is a required step before a segmentation is usable for features like dynamic content.

2. Adobe Experience League, Marketo Engage Documentation, "Make an Email Dynamic." In the step-by-step instructions for adding dynamic content, Step 4 is "Choose the Segmentation you want to use and click Save." This demonstrates that a pre-existing, and therefore approved, segmentation must be selected to create dynamic content.

3. Adobe Experience League, Marketo Engage Documentation, "Segmentation Overview." This guide explains the core concept: "Segmentations are used to create dynamic content in emails and landing pages." This establishes the foundational relationship where segmentations power dynamic content, reinforcing that the segmentation must be functional (i.e., approved) first.