Which option must first be approved in order to create dynamic content?

Comprehensive Step by Step Explanation:

Segmentation is the process of dividing your audience into different subgroups based on their

attributes, behaviors, or p

1

Segmentation is the prerequisite for creating dynamic content, which is the ability to customize how

different people see a landing page or email based on their segment2

To create dynamic content, you need to first create a segmentation in Marketo Engage, and then

define the segments and the smart list rules for each segment3

After creating a segmentation, you can add dynamic content blocks into your landing page or email,

and select which segment will see which version of the content4

Dynamic content helps to deliver more relevant and personalized experiences to your leads and

customers, and increase engagement and conversion5

Reference:

1: Segmentation | Adobe Marketo Engage 2: Understanding Dynamic Content | Adobe Marketo

Engage 3: Creating a Segmentation | Adobe Marketo Engage 4: Adding Dynamic Content to a

Landing Page | Adobe Marketo Engage 5: Marketo Engage: Content Personalization | Adobe for

Business