AD0-E555 practice question 14 of 15

Without using Smart Campaigns, communication limits automatically apply to which two program types? (Choose two.)

Full set: 55 questions
Answer options
A: Default
B: Email Correct answer
C: Engagement Correct answer
D: Event
Correct Answer:
B. Email; C. Engagement
Explanation

In Adobe Marketo Engage, communication limits are designed to prevent email fatigue by controlling the frequency of marketing communications a person receives. These limits are automatically enforced for two specific program types: Email programs and Engagement programs. Email programs, used for batch sends, inherently respect these limits during their scheduled execution. Engagement (nurture) programs also automatically adhere to communication limits as part of their core logic for sending a series of communications over a defined cadence. This functionality is built into these program types and does not require a separate Smart Campaign flow step to be enabled.

Why Incorrect

A. Default: Emails sent from a Default program are executed via Smart Campaigns. Enforcing communication limits requires explicitly checking the option in the "Send Email" flow step; it is not automatic.
D. Event: Event program communications (like invitations or reminders) are managed through Smart Campaigns. The program type itself does not automatically enforce limits; this must be configured within each campaign's flow.

References

1. Adobe Experience League, Marketo Engage Documentation, "Set Communication Limits in Marketo Engage."

Section: "How Communication Limits are Enforced"

Content: This document explicitly states, "Communication limits are automatically enforced for batch email sends and nurture program email sends. For trigger campaigns, you must check the 'Respect communication limits' box in the Send Email flow step for the limits to be enforced." This directly confirms that Email (batch) and Engagement (nurture) programs have automatic enforcement.

2. Adobe Experience League, Marketo Engage Documentation, "Email Program Overview."

Section: "What is an Email Program?"

Content: This document describes Email Programs as the tool for sending one-time emails (batch sends) to a defined audience. The scheduling and sending mechanism for these programs is where the automatic enforcement of communication limits occurs, as referenced in the "Set Communication Limits" documentation.

3. Adobe Experience League, Marketo Engage Documentation, "Engagement Program Overview."

Section: "What is an Engagement Program?"

Content: This resource explains that Engagement Programs automate the process of nurturing leads. The program's stream cadence and casting logic are designed to manage communication frequency, and this includes the automatic application of global communication limits.

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