What is the objective of a stakeholder engagement strategy?

The stakeholder engagement strategy defines how individuals and groups impacted by the change

will be engaged throughout the initiative. According to ACMP, the purpose is to build trust, reduce

resistance, and strengthen adoption by ensuring those affected are actively involved in the process.

While resistant employees (B) and managers (A) are subsets of stakeholders, the broader objective is

inclusivity of all affected groups (option D). Identification (C) is part of stakeholder analysis, not the

engagement strategy itself.

(Reference: ACMP Standard, Process Group 2 – Stakeholder Engagement Strategy; Outcome: Ensure

engagement of individuals and groups impacted by the change.)