Social neuroscience summarizes 5 brain processes involved in social situations using the mnemonic SCARF. What does the F represent?

Comprehensive and Detailed In-Depth

The SCARF model, developed by David Rock and integrated into the APMG Change Management

Foundation, describes five domains influencing brain responses in social contexts: Status, Certainty,

Autonomy, Relatedness, and Fairness. The "F" stands for Fairness (Option A), which reflects the

brain’s sensitivity to equitable treatment. Faith (B), Fear (C), and Fight (D) are not part of the SCARF

model, making Fairness the correct answer aligned with neuroscience principles in change

management.

Reference: APMG Change Management Foundation, Chapter 3 – Individual Change, SCARF Model

section.