Which process preserves the organisation's shareholder value and long-term reputation?

Crisis communication is the process of managing the flow of information during and after a crisis

situation that threatens the reputation, operations, or survival of an organization. It aims to protect

the organization’s shareholder value and long-term reputation by maintaining trust and confidence

among its stakeholders. According to the ISO 22301 Auditing eBook, crisis communication is one of

the key elements of a business continuity management system, as it enables the organization to

communicate effectively with its internal and external parties, such as employees, customers,

suppliers, media, regulators, and the public. Effective crisis communication can help the organization

to minimize the negative impacts of a crisis, restore normal operations as soon as possible, and

enhance its resilience and reputation in the long run. Reference: ISO 22301 Auditing eBook, pages

16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, and 27.