A marketing manager needs to send product information to customers once per week for four weeks. Using the Engagement Program, how would the marketing manager set this up?

In an Adobe Marketo Engage Engagement Program, a stream is a collection of content (assets) sent to leads over time. The sending schedule is controlled by the stream's cadence. To send content once per week for four weeks, the most efficient and standard method is to create a single stream, place the four content assets within it, and set the stream's cadence to recur weekly. The program will automatically send the assets in order, one per week, to the members of that stream.

B. Create four streams, each with one asset: This is an incorrect and overly complex setup. Streams are typically used for different content tracks (e.g., beginner vs. advanced), not for sequential sends in a single track. This would require complex transition rules to move leads between streams.
C. Create two streams, each with two assets: This is also unnecessarily complicated for a simple linear nurture. It would require a lead to complete one stream and then be moved to the next via a transition rule, which is not the intended design for this scenario.

1. Adobe Experience League, Marketo Engage Tutorials, "Create an Engagement Program": This document outlines the fundamental structure. It states, "You create different streams of content. Leads in a stream receive your content on a recurring schedule that you set." This supports the concept of a single stream for a single recurring schedule. (See the "Create an Engagement Program" section).

2. Adobe Experience League, Marketo Engage Documentation, "Add Content to an Engagement Program Stream": This guide explains that multiple assets are added to a single stream and are delivered sequentially. "The content in the stream is sent from top to bottom." This confirms that placing four assets in one stream will result in them being sent in order. (See Step 3 in the "Add Content" section).

3. Adobe Experience League, Marketo Engage Documentation, "Set the Stream Cadence": This document details how the schedule is configured at the stream level. "The cadence determines when Marketo sends the next piece of content to a person." By setting the recurrence to "Week," the system will send one asset from the stream's content list each week. (See the "Set the Stream Cadence" section, specifically the "Edit Cadence" dialog options).