How would a marketing manager modify the URL of an Adobe Marketo Engage landing page?

A landing page is a web page that you create and host in Marketo Engage that allows you to capture

information from visitors, such as their name, email address, or company name1.

A landing page URL is the web address that visitors use to access your landing page. By default,

Marketo Engage generates a landing page URL based on the name of your landing page and the

domain of your Marketo Engage instance2.

However, you can modify the landing page URL to make it more SEO friendly, descriptive, or

consistent with your branding2.

To modify the landing page URL, you need to follow these steps23:

Go to Marketing Activities and select your program that contains the landing page you want to

modify.

Select the landing page and click Landing Page Actions.

Click URL Tools and then click Edit URL Settings.

In the Edit URL Settings dialog box, you can change the following options:

Page Name: This is the part of the URL that comes after the domain name and the slash. You can

enter any alphanumeric characters, hyphens, or underscores. Avoid using spaces or special

characters.

Domain Name: This is the part of the URL that identifies your Marketo Engage instance. You can

choose from the available domains that you have configured in your Admin settings. If you have a

custom domain, you can also use it here.

SSL: This is the option to enable or disable secure HTTPS protocol for your landing page. If you enable

SSL, your landing page URL will start with https:// instead of http://. This can improve the security

and trustworthiness of your landing page. However, you need to have a valid SSL certificate for your

domain to use this option.

Click Save to apply your changes to the landing page URL.

Reference: 1: Landing Pages | Adobe Marketo Engage 2: Edit Landing Page URL Settings | Adobe

Marketo Engage 3: 7 Tips for Creating Landing Pages in Marketo - Sponge : Landing Pages | Adobe

Marketo Engage : Edit Landing Page URL Settings | Adobe Marketo Engage : [7 Tips for Creating

Landing