How would a marketing manager modify the URL of an Adobe Marketo Engage landing page?

To modify the URL of an approved Adobe Marketo Engage landing page, a user must first select the landing page asset. From there, the correct procedure is to use the "Landing Page Actions" menu. Within this menu, the "URL Tools" option contains the functionality to "Edit URL Settings." This opens a dialog where the user can change the URL slug, which is the part of the URL that comes after the domain and folder path. This process is distinct from editing the page content itself.

A. Landing Page Actions > URL Tools > URL Builder: The URL Builder is used to create tracked links for external, non-Marketo pages, not to modify the URL of a native Marketo landing page.
B. Edit Draft > Edit Landing Page > Edit URL Settings: This navigation path is incorrect. While you start by selecting the landing page, the "Edit Landing Page" and "Edit URL Settings" are not sub-menus found after clicking "Edit Draft."

1. Adobe Experience League - Marketo Engage Documentation, "Edit Landing Page URL Settings." This document outlines the precise steps for changing a landing page URL. It states, "Select your landing page... Click the Landing Page Actions drop-down and select URL Tools." This directly supports the path described in option C. The subsequent dialog box allows for editing the URL. (Reference: Adobe Marketo Engage Product Docs, Create a Landing Page > Landing Page Actions > Edit Landing Page URL Settings).

2. Adobe Experience League - Marketo Engage Documentation, "Landing Page Actions Drop-down." This guide provides a comprehensive list of all available options within the "Landing Page Actions" menu. It explicitly lists URL Tools as a primary option, which contains the settings for the page's URL, confirming the initial steps of the correct answer. (Reference: Adobe Marketo Engage Product Docs, Create a Landing Page > Landing Page Actions Drop-down).