A lead’s score changes to 100, and the marketing manager wants two actions to occur immediately: Send an email to the lead owner Create an…

The requirement for actions to occur immediately necessitates a trigger-based Smart Campaign, as triggers listen for events in real-time. The 'Score is Changed' trigger is the appropriate choice, which can be constrained to a new value of 100. To send an email notification to the lead owner (an internal user), the 'Send Alert' flow step must be used. The 'Send Email' step is used to send marketing emails to the lead itself. Finally, the 'Interesting Moment' flow step directly creates the specified moment.

B. This option uses a 'Score was Changed' filter. Filters are used for batch campaigns that run on a schedule, not for immediate, real-time actions.

C. This option incorrectly uses the 'Send Email' flow step. This action sends an email to the lead, not an internal notification to the lead owner.

D. This option is incorrect for two reasons: it uses a filter instead of a trigger for an immediate action, and it uses the 'Send Email' step instead of 'Send Alert'.

1. Adobe Marketo Engage Documentation, "Triggers Overview": This document distinguishes between triggers and filters, stating, "Triggers are events that happen in real time... When a trigger is activated, it will push a person into a smart campaign and run them through the flow steps immediately." This supports the use of a trigger for an "immediately" requirement. (See section: "What is a Trigger?")

2. Adobe Marketo Engage Documentation, "Smart List Triggers", "Score is Changed": This section details the 'Score is Changed' trigger, which is used to "Look for a person whose score changes." It includes constraints such as "New Value," which would be set to 100 in this scenario.

3. Adobe Marketo Engage Documentation, "Flow Actions for Smart Campaigns", "Send Alert": This document clarifies the purpose of the 'Send Alert' flow step: "Send an email alert to the lead owner, account owner, a specific email address, or someone who is a value in a lead field." This confirms it is the correct choice for notifying the lead owner.

4. Adobe Marketo Engage Documentation, "Add an Interesting Moment to a Smart Campaign": This guide explains the 'Interesting Moment' flow step, stating its function is to "create an interesting moment that will show up in the person’s activity log." This directly corresponds to the second required action.