A marketing director is asked to email leads to invite them to a company event. Which Program Channel Type should be used to register leads and host…

Marketo categorises “Event” programs by channel.

According to Adobe Marketo Engage product documentation, the Roadshow channel is intended for in-person events that your company plans and hosts itself (e.g., breakfast seminars, city-tour stops, on-site events). It supports registration (Member acquisition, Registered, Attended statuses, etc.) and the Event Partner integration used to manage attendance on the day of the event. Webinar is reserved for on-line events; Tradeshow is for events organised by a third party where you are an exhibitor; Email Blast is only for one-off outbound emails and contains no registration statuses. Therefore, to register leads and run an on-site company event, the proper Program Channel Type is Roadshow.

A. Tradeshow Channel – for third-party trade fairs where your firm exhibits; not meant for events you host.

B. Email Blast – single email communication; lacks “Registered/Attended” progression statuses.

D. Webinar Channel – designed for virtual events delivered on-line, not on-site.

1. Adobe Marketo Engage Product Docs – “Understand Program Channels,” Table: Default Channel Definitions: Roadshow – “In-person events that your company hosts.” (Experience League, Programs > Channels, accessed 27-Nov-2025).

2. Adobe Marketo Engage Product Docs – “Create an Event Program,” Step 2: choose Roadshow for in-person hosted events. (Experience League, Programs > Event Programs, accessed 27-Nov-2025).

3. Adobe Marketo Engage Product Docs – “Channel Tags and Progression Statuses,” lists Roadshow statuses: Invited, Registered, Attended, No-Show. (Experience League, Programs > Channels, accessed 27-Nov-2025).