What is the maximum number of user attributes you can setup per dataset?

In Salesforce Marketing Cloud Personalization, each dataset has a defined limit on the number of custom attributes that can be created for a user profile. The platform allows for extensive personalization, but to maintain system performance and manageability, it imposes a maximum limit of 250 custom user attributes per dataset. This limit is distinct from limits on other objects like catalog items or promotions.

A. 100 is incorrect. While some systems have lower limits, Marketing Cloud Personalization's documented maximum for user attributes is higher.

B. 50 is incorrect. This number is significantly lower than the actual allowed limit for custom user attributes.

D. 500 is incorrect. This exceeds the documented maximum limit for custom user attributes per dataset.

1. Salesforce Help. (2024). User Profile Objects in Marketing Cloud Personalization. Salesforce. Retrieved from https://help.salesforce.com/s/articleView?id=sf.mcpersuserprofileobjects.htm&type=5. In the "User Attributes" section, it states, "You can have up to 250 custom user attributes per dataset."