What is the rule criteria that you can use in the segment creation process?

When creating a segment in Marketing Cloud Personalization, the segment builder provides several types of rule criteria. One of the most fundamental and commonly used criteria is "Actions." This allows for the creation of behavioral segments based on what users have done on a site or app. Marketers can build rules based on actions taken (or not taken), the number of times an action was performed, and specific attributes of those actions (e.g., product SKU for a purchase action).

B: Social mentions are not a standard, out-of-the-box criterion in the segment builder; this data would need to be ingested from an external system as a custom attribute.

C: An email click-through is a specific example of an "Action." "Actions" is the broader, correct category of rule criteria available in the segment builder.

D: "Dimensions" is a term used in other analytics platforms like Google Analytics. In Personalization, the equivalent concepts are User Profile Attributes or Action Attributes.

1. Salesforce Help, Marketing Cloud Personalization, Create a Segment. This documentation details the segmentation process and shows the different rule types available in the segment builder, with "Actions" being a primary option.

2. Salesforce Help, Marketing Cloud Personalization, Segment Rule Types. This page provides a list and explanation of available criteria, including User Actions, User Attributes, and Location.