What three features are used to support mobile web personalization?

Mobile web personalization leverages the same core components as desktop web personalization. The Web SDK is the essential JavaScript library that tracks user behavior and renders campaigns on a website, regardless of whether it's viewed on a desktop or mobile browser. The SiteMap is a required JavaScript object that defines the structure and content areas of the site, enabling Personalization to understand the context. Templates contain the HTML, CSS, and JavaScript that define the appearance and functionality of the personalized content delivered by a campaign.

C. Mobile SDK: The Mobile SDK is designed specifically for personalizing native mobile applications (iOS and Android), not for websites viewed in a mobile browser.

D. Mobile Data Campaign: This is not a distinct feature. A standard web campaign can be configured to target mobile users, but it is not a unique campaign type.

1. Salesforce Developers, Marketing Cloud Personalization, Web Integration > Web SDK. The Web SDK is the foundational element for all web-based tracking and personalization, including on mobile web.

2. Salesforce Help, Marketing Cloud Personalization, Sitemaps. The documentation explains, "A sitemap is a client-side JavaScript object that maps the pages and content zones of your website... Personalization uses the sitemap to understand your site structure..." This is essential for both desktop and mobile web.

3. Salesforce Help, Marketing Cloud Personalization, Web Templates. This guide states, "A template is the code that defines the content and appearance of a web campaign message." Templates are necessary to build any web campaign, including those for mobile web.