Which two items can be included in the total engagement score calculation?

The engagement score in Marketing Cloud Personalization is a numerical value that quantifies a user's level of interaction with a brand. The calculation is based on configurable weights assigned to two primary user activities: the total number of visits to the site and the specific, tracked actions (like clicks, downloads, or form submissions) the user completes. These elements directly reflect how actively a user is engaging with the digital properties.

A. Identity merge date: This is a system event related to profile management and does not represent user behavior or engagement.

D. Time of Day: This is a contextual attribute of an event, used for segmentation or triggering, not a measure of a user's engagement level.

1. Salesforce Help. (n.d.). Engagement Score. Salesforce, Inc. Retrieved from https://help.salesforce.com/s/articleView?id=sf.mcpersengagementscore.htm&type=5. (This document states, "The score is calculated based on the number of user visits and actions.")