Which two successs metrics can a company achieve with IS their web channel?

The primary business goals of implementing Marketing Cloud Personalization on a web channel are to improve key performance indicators related to customer engagement and business value. By delivering relevant, individualized experiences, companies can more effectively guide visitors toward desired actions, which directly leads to an "Increase in conversion rate." A higher conversion rate, often combined with an increase in average order value from relevant recommendations, results in a direct "Increase in revenue." These are the most critical and measurable success metrics for a web personalization strategy.

A. Increase in first time visitor: This is an acquisition metric, typically influenced by SEO, SEM, and advertising, not by on-site personalization which targets existing traffic.

C. Increase in organic search ranking: This is a metric for Search Engine Optimization (SEO) and is not directly impacted by real-time personalization tools.

1. Salesforce Help, Marketing Cloud Personalization, Marketing Cloud Personalization Business and Technical Overview, Section: Business Value. "Key performance indicators (KPIs) that Personalization can help you improve include: ... Conversion Rate, Revenue per Visitor, Average Order Value (AOV), [and] Revenue."

2. Salesforce Trailhead, Marketing Cloud Personalization Basics, Unit: Get to Know Marketing Cloud Personalization. "With Marketing Cloud Personalization, you can... increase conversions and revenue."